Rescue Village, one of the region’s leading humane societies, launched its vibrant new “A More Humane Society” brand on Tuesday, October 29th. Over the past nearly 30 years, the nonprofit organization has grown to become one of the largest and most respected humane societies in the region. With more people involved in animal welfare than ever before – from being donors to adopting – it was time to update the brand to reflect this new momentum.
“Rescue Village has grown in size and scope and has become a model for humane societies across the country,” said Executive Director Hope Brustein. “We are holistic in our approach to serve animals in need and our community at large. We are building a more humane society – one human and animal relationship at a time – and we invite everyone in Northeast Ohio to join us in our effort.”
The state-of-the-art village is located in Novelty, Ohio a short drive from downtown Cleveland. The campus consists of a 19,000-square foot facility that includes a full-service veterinary clinic; a limited admission, unlimited stay shelter; a community room for education and training; an onsite barn and barnyard and walking trails surrounding the 15-acre property to exercise the animals.
“It’s a fact that our relationships with animals can help us to be better human beings,” said Kathy Leavenworth. “Rescue Village demonstrates this every day in our humane education programs, our community outreach and one-on-one with our gifted and dedicated adoption counselors. It takes consistent compassion and professionalism to elevate our treatment of the animals and each other.”
The new logo was designed by Cleveland Institute of Art student Cassandra Harb who wanted this special relationship between humans and animals to start the moment someone looks at the logo. “When creating this logo, I wanted to find a way to integrate animals and letterforms to make a unique, modernized logo and I wanted the public to be able to instantly recognize what Rescue Village is all about.”
More than 50 of Northeast Ohio’s most engaged animal advocates unveiled the new logo together in front of the main building. Rescue Village Staff and the Board of Directors were the first to see the new brand in the form of a giant sign that the community can see from Route 306/Chillicothe Road.
The community can be part of the more humane society celebration by donating to Rescue Village’s Project S.A.V.E. Some of the animals at Rescue Village need special medical tests, surgery or other care that goes above and beyond normal resources. Project S.A.V.E.—Saving Animals with Veterinary Emergencies—is a special fund that enables us to provide specialized care that we would not otherwise be able to provide that will help make an animal more adoptable. We are currently raising $15,000 – our fund is currently at zero and we have a number of animals that need medical care. To donate to Project S.A.V.E. visit rescuevillage.org.
About Rescue Village
Rescue Village, formerly known as the Geauga Humane Society, has been saving animals from homelessness, harm and performing lifesaving work throughout Geauga County and Northeast Ohio for more than 30 years. Our mission is to bring together organizations, businesses, and individuals across Northeast Ohio to work toward our shared vision of a more humane society. The current 19,000 square foot center includes a full-service veterinary clinic, a state-of-the-art shelter, an outdoor barn and trails to exercise the animals in our care. We rely upon 100 percent philanthropic donations to serve our mission. For more information visit rescuevillage.org.
2019 Fast Facts
- 67,200 hours of volunteer service: dog walking, cat cuddling, horse and pot-belly pig grooming and other animal care duties
- 6,000 individuals reached with humane education and public outreach programs
- 675+ active volunteers
- 100+ foster homes
- 1000+ dog adoptions annually
- 1000+ cat adoptions annually
- 50+ barn animal adoptions annually
- 26 small animal adoptions annually
New social media hashtags:
Pictured In Cover Photo: Rescue Village’s New brand with artist and creator Cassie Harb from the Cleveland Institute of Art.