Pantone has announced the color of the year for 2014: PANTONE 18-3224 Radiant Orchid.
Pantone is the global color authority and provider of professional color standards for the design industries. Their color of the year choice influences everything from fashion, home decor, product packaging and graphic design.
What does it take to choose the color of the year? Pantone searches for color influences from people, places and things across the globe. Anything from movies, art, popular travel destinations to technology and even upcoming sports impact the choice for color of the year.
To make sure that colors are chosen properly for your brand, one must research the target audience and make sure the brand will attract those customers, understand the company’s value proposition in order to make the connection between brand, color, and meaning, and know the culture in which the brand is being marketed, for some colors have different meanings throughout the world.
Ten10 Design can help you bring more color into your brand this year. Contact us today for more information.
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